To the aspiring bed and breakfast owner who wants to set up and run their DREAM B&B:


Welcome to the most comprehensive step by step course 

for you to learn

how to set up, market and run a bed and breakfast you'll love running


Turn your vision of running your own a B&B into reality today

This ONLINE Bed and Breakfast Course will guide you through all of the stages of starting up, buying, marketing and running a B&B 
You'll learn how to start up a bed and breakfast you love owning, attracting guests who will love staying with you.
It will take the guess work out of setting up a B&B, saving you time and money, by avoiding expensive mistakes.

You can sign up for the online B&B  course at any time! 

There's no waiting for the next course date. You can then work through it at your own pace.
If you want to join the Facebook Group for Past Course Attendees, you'll be added within 24 hours of me receiving your request.

"Karen's B&B Academy course was by far the single most important thing that we did when we embarked on our B&B journey"

"The online course is absolutely brilliant. I've created a reference file and I'm intending to go through all of the online lessons again

"The online course is fantastic. I have been delighted with the course plus the extra support from you and the Facebook Group"

Why Do a B&B Course?

Saves You Time and Money

The B&B course will save you time by helping you identify the information you need to run a B&B, without spending hours searching on Google

You'll save money by learning what has worked well for me, and other B&B owners, and by not repeating the mistakes we’ve made.

It's proof  to any mortgage provider that you have done all of the proper background work.

Takes the Guesswork out of Setting Up a B&B

You’ll identify how to attract the guests you really want and create a B&B that gets rave reviews 

You’ll find out all of the best hints, tips and secrets of owning a successful B&B that runs smoothly.

You'll learn how to create a B&B that guests will want to keep coming back to.

Ongoing Support

You’ll become part of an amazing community of friendly, supportive B&B owners who want to help you achieve your dream.

In the private Facebook Group, They'll share their ideas and best practise and support you if you're having a bad day. Plus your B&B will be featured on the Yellow Duck Collection Map so future guests can find you too.

"Taking Karen's B&B Academy course was by far the single most important thing that we did when we embarked on our B&B journey"

 Karen's expertise,  support and enthusiasm really crystalised our decision to open our B&B.  If you are considering embarking on your own B&B we cannot recommend the B&B Academy course enough.  Thank you Karen - you helped us to make our dream come true!

Aly and Simon Tuxworth, The Old Stables, Shepton Mallet

Bed and Breakfast Academy has been reviewed in

Country Living Magazine


The Guardian.

 And featured in

The Telegraph, Mail on Sunday "YOU" magazine, Jeremy Vine Radio 2 Lunchtime Show, Daily Express, Coast Magazine, Good Housekeeping, The Independent and more!


Bed and Breakfast Academy is also the recommended B&B training course provider of Stewart Hindley and Partners Mortgage Brokers


Karen writes a regular monthly column for Luxury B&B Magazine


"There is absolutely no way I would have the successful and unique business I have today if it was not for this fantastic and insightful  experience"

Best course ever! I attended Karen's course absolutely clueless about running a B&B and left totally inspired, fully informed and engaged with the whole process! Setting up a brand new business is extremely daunting for novices like me, however, Karen's invaluable advice helped open our doors within a matter of months. 

Imogen Adams, Old School Dorm, Staffordshire

How Does The Course Work?

Online B&B Course

The course is made up of pre-recorded slide based lessons, immediately available after you have purchased the course. You can watch and re-watch at any time.

There are also comprehensive downloadable notes and exercises.

Ongoing Support

Once you've signed up for the course, you'll be invited to join the Facebook Group for course attendees to receive support as you set up and run your B&B.

You'll also be able to list your B&B on the Yellow Duck Collection Map!

What you'll get as soon as you purchase the course:

✔ 9 Modules on Setting up, Running & Marketing a B&B, so you can get started straight away

✔ Access to the Facebook Group for past course attendees

✔ Group ZOOM call fortnightly to meet other B&B owners and ask any questions you may have

✔ Downloadable Course Workbook

✔ Downloadable B&B Design Checklist

✔ Bonus Materials including recipes, useful forms etc.

 Course Bonuses

I've included all of the documents you'll likely to need to download, edit and use for your own B&B, including:

Room Design Checklist - 27 pages covering everything you need to consider when designing your B&B Rooms from floor covering, to lighting to what to put on your tea tray!

✔ COVID Statement CANVA graphic to download

✔ Welcome Email Template

✔ Cleaning Checklist ( with COVID19 considerations )

✔ Guest Room Information Page

✔ Guest Registration Form

✔ Breakfast menu - vegan, vegetarian and meat eaters

✔ Link to my recipe blog with all of my recipes

✔ Marketing plan template

✔ A typical B&B owners day - bonus video

✔ How to poach an egg recipe video

✔ How to get your B&B found on google training workshop

Or CLICK HERE and save £23 if you may in full

Module 1

Getting Started - What Makes A Successful Bed And Breakfast?

Create your Ideal B&B - How to own a B&B you'll love running

In this module you'll dive in deep into what makes a good B&B and a good B&B owner. You'll then look at the reality of running a B&B and the impact it has on your life.

You'll get crystal clear on what makes a great B&B and create a vision of your own ideal bed and  breakfast. 

You'll discover.....

  1. The basics that EVERY bed and breakfast needs to be successful
  2. The skills and experience that every successful B&B owner has and what to do it you don't have them!
  3. How to manage the impact of running a B&B on your family, partner and friends
  4. Whether it's better to buy a B&B or set up one from scratch

Module 2

How To Do Your B&B Research

Get Clear on YOUR WHY for Running a Bed and Breakfast

It will determine that type of B&B you own - where, how many rooms, your type of guest!

Knowing your why for wanting to running a B&B could mean the difference between running a B&B you absolutely love or one where you can't wait for your guests to leave

It's crucial to do your research thoroughly before setting up or buying a B&B. Both to show to the bank that you know exactly what you're doing. But also to make sure you're running the RIGHT B&B!

You'll discover ...

  1. The important elements that every B&B business plan needs
  2. Your why for wanting to run a B&B and create a detailed description of your perfect B&B
  3. Identify what research you need to do and how to do it

Module 3

B&B Legal Requirements

Getting all your legal ducks in a row

MYTH - I'm only running a small B&B or Airbnb so I don't have to worry about any of the legal stuff - I'm afraid this is just a myth.

If you're accepting money for people to stay at your home, you're going to need to what your legal obligations are. 

Getting these all in place protects both your guests and YOU!

I KNOW - this isn't the most exciting part of running a bed and breakfast. And for some people it can be really daunting. But you just need to go through it step by step and once you've got it all set up, you can run your B&B without having to worry about having the council knock on your door!

In this module we'll run through an overview of the main legal requirements for setting up, running and marketing a B&B in England and where to go to get further information.

And if you're stuck on anything, I can just about guarantee that if you ask in the Facebook Group - someone else will have already been through the same issue and come up with a solution. No more having to work things out on your own!

Oh and by the way, this has been updated to include where to find the information for safely running a B&B in the time of COVID19

Module 4

B&B Finances

How much money will you make running a B&B and how much should you charge?

Another module that will either excite, bore or daunt you. But another important one. In this one you'll get an overview of all the things you need to consider related to earning and managing your money whilst running your B&B business. I've done my best to keep this as simple as possible. I strongly recommend you get a good accountant  who will help you set up your business correctly.

How much to charge can be a real block for a lot of B&B owners. And undercharging can be as bad for your business as overcharging. In this module, I'll walk you through all of the aspects you need to consider when setting your prices

You'll discover...

  1. A simple overview of B&B Accounting
  2. How much can you expect to earn?
  3. How do you actually take money from guests?
  4. How to work out how much to charge
  5. What to do when friends and family want to come and stay for free

Module 5

Understanding Quality standards and Customer Reviews

How to respond to turn bad reviews into a marketing opportunity to attract even more of your ideal guests!!

Love them or hate them, reviews are here to stay. Even if you choose not to list with Tripadvisor, a guest can still add your business and leave a review. 

Did you know that a Tripadvisor survey found that even if you had a bad review, over 80% of guests were more likely to stay with you if you wrote a good management response?!

So in this module we'll look at how you can make good use of those reviews and turn them into a guest attracting advantage!!

We'll also look at the various quality assurance schemes available - those star ratings. 

You'll discover...

  1. If you actually need a star rating and how to go about getting one
  2. If it's worth going in guides and directories
  3. How to turn a bad review into a way of attracting more guests!

Module 6

How to set up a B&B that runs like clockwork and that you love running

AKA staying happy as a B&B owner and making sure you don't run out of sausages

I once sent a survey to past course attendees and asked them what was the one, most important piece of advice they'd give to new B&B owners, and nearly everyone said "Set clear boundaries for your guests from the start"

But what are boundaries? They may be the physical ones - not allowing guests in the kitchen. Or setting your breakfast times, or check in times

In this module, we'll look at why setting clear boundaries is so important for B&B owners. We'll cover the types of boundaries you'll need to set.

We'll also cover all of the processes and systems you need to put in place to make sure your B&B runs smoothly and efficiently - how to get organised to make sure you're not having to do a 22 mile round at 6am to find a shop open selling halloumi ( I speak from experience )

You'll discover...

  1. How to create boundaries at your B&B that keep you, your family, partner, dog happy without coming across like Basil Fawlty to your guests
  2. How to implement B&B processes and systems that will keep your business running like clockwork and your guests happy

Module 7

How to Prepare Your Bed and Breakfast For Your First Guests

How to design a B&B that your guests will love and want to keep returning to

You may well have decided on the colour of wallpaper, the antique bed frame and what bath taps you're going to install. But how easy is it for your guests to use the room?

Are the lamps big and bright enough for them to read in bed, are there enough sockets for them to plug in all the devices, are there plug sockets positioned for you to easily vacuum the room

In this section, we'll cover the main things you need to consider when setting up your B&B bedrooms and public areas such as dining rooms. Included in this section is the room design checklist - over 25 pages of everything you need to consider when setting up your B&B

You'll discover...

  1. How to design a room that is easy for guests to use and they love staying in
  2. What to do to make a room easy as possible to clean 
  3. What you're required to do to make your B&B accessible 
  4. How to set up your dining room and whether you need a guest lounge
  5. Room Design Checklist

Module 8

Day To Day Running of Your Bed and Breakfast

I remember that day we had a power cut just before I had to serve up 6 different breakfast specials - all at 9am. Despite the fact I was battling with 15 pans on 5 gas hobs with no oven, grill, electric waffle maker, blender for the hollandaise or juicer ( thank heavens for the gas hob - tip #27 of running a B&B) the guests left me a glowing review saying how calm I'd remained. They obviously hadn't heard the swearing from the kitchen.

90% of the time things will run smoothly at your B&B - especially if youve done this course 😉 -  but it's also important to be prepared and expect the unexpected!

In this module we'll cover everything you need to know to for the day to day running of your B&B, starting from when the guests book right through to guest departure.

We'll also look at the things that can typically go wrong and what you can do to avoid or manage problems.

What you'll discover...

  1. How to take and record bookings and avoid those dreaded double bookings
  2. How to prepare the rooms before guests arrive
  3. Why that first impression is so important, how to welcome guests and check them in
  4. What to do whilst guests are staying with you including room tidies
  5. What to serve for breakfast and how to manage your breakfast service
  6. How to manage your guest checkout
  7. What to do when things go wrong

Module 9

Marketing your Bed and Breakfast

How to attract your ideal guests and turn them into repeat customers

When I first set up my B&B in 2004, B&Bs didn't really have websites, definitely not online booking, no social media and there were no review sites and certainly no BOOKINGDOTCOM. Marketing your B&B has got a whole lot more complicated since then. But don't worry, I've got you covered!

In this final module we'll cover everything you need to know for successfully marketing your bed and breakfast.

What you'll discover...

  1. How to put together a marketing plan to attract your ideal guests
  2. How to create a B&B website that will get guests to book and how to get it found on Google
  3. What to do to manage the online travel agencies such as booking dot com and tripadvisor
  4. How to use social media PROPERLY to market your B&B FOR FREE!
  5. What you need to know about Advertising, PR and other paper stuff


"[our guest ] said the course must have been amazing our place runs like clockwork and he couldn’t think of any negatives. They’d thought we’d been doing it for decades!"

A compliment to your course this morning, Karen, from one of our guests leaving today after a week long stay. He said the course must have been amazing our place runs like clockwork and he couldn’t think of any negatives. They’d thought we’d been doing it for decades! So thank you for sharing your wealth of knowledge, for being there for that extra advice when needed, for setting up the ‘B&B Academy’ family FB group no one could have planned for what this year has thrown at us all but we definitely couldn’t have got/get through it with out you and everyone in this group. 

Catriona Haskell-Ward, Millburn Bed and Breakfast, Skye

Or CLICK HERE and save £23 if you may in full

 Frequently Asked Questions

I believe it's best to attend the course as early as possible in your B&B journey.

Many people take the course because they like the idea of running a B&B but they're not sure if it's for them.

Some people decide to approach their plans very differently after coming on the course. But wherever you are on your path, I believe you'll get value from the training.

I've even had veteran B&B owners attending to give their business a boost!

The course is mainly made up of pre recorded lesson videos. There are 9 modules consisting of 1-6 lessons each.

The lessons are 10-20 minutes long.

You can take the course at your own pace and the videos will be available for as long as the B&B Academy is in business - which I hope is for several years to come!

If I do plan to stop offering the course, I'll give you enough notice to download all of the materials.

There are PDF notes for you to download and cover everything that is said in the videos.

When you join the course you will be invited to join the Facebook Group for past course attendees.

In here you can "virtually" meet other people who have taken ( or are taking the course ) and ask questions. 

I'll be in the group answering any unanswered questions Monday to Friday and will aim to answer questions within 24 hours. 

There will also be regular live zoom calls where you can join other course attendees to ask questions and share ideas.

In the course, I do cover a lot of what you need to know about the legal and financial sides of running a B&B. However, I am not a financial or legal advisor and what I say does not constitute financial or legal advice. You should never make any major financial or legal decisions based on the course alone, but should take financial or legal advice from a qualified professional.

The course is evergreen, which means it's available to buy straight away. 

You get immediate access to all of the lessons.

I recommend you work through them all sequentially to avoid missing anything. But you can just watch the lessons that are relevant to you now.

When you enroll, you’ll have 30 days to go through EVERYTHING inside the program, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment you’ve made in getting started on the journey to running your own successful Bed and Breakfast, simply email Karen at [email protected] 

and I'll gladly refund your entire investment… 

When you receive your refund, I'll remove you from the Facebook Group and revoke access to the training modules.

Please note I issue refund within 24 hours on receiving cancellation requests, but with the way ZOOM and Paypal work, the money can take up to 8 days to get back to you.

Hi There!

I'm Karen and, when I'm not knitting or herding 2 bonkers young rescue dogs, I'm working with people, who dream of running their own successful bed and breakfast business.

My goal is to help people like you create a B&B lifestyle that you'll love, whilst avoiding expensive and time consuming mistakes along the way.

And I'm more than happy to share all of the mistakes I've made, along with some of the things I've done quite well - 70% repeat business at my own B&B means I must be getting something right.

I've created an online course that takes you through the 9 steps of setting up, or buying, running and marketing a B&B

Community and support is really important to me, so, as well as running B&B training for over 14 years, I've created an amazing online B&B support community, open to people who have completed my courses.

I look forward to welcoming you into our B&B world!

30 Day Money Back Guarantee

Test-Drive The Course for 30 Days

When you enroll, you’ll have 30 days to go through EVERYTHING inside the program, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment you’ve made in getting started on the journey to running your own successful Bed and Breakfast, simply email Karen at [email protected] 

and I'll gladly refund your entire investment… 



"Honestly I had to say that Karen Thorne’s Bed and Breakfast Academy course has been the single most important thing we have done to make our business a success"

Karen gives endless practical advice, built from years of running a beautiful B&B and also from her previous career in marketing. But she does this in a way that is not over-whelming; everything is presented in a way that feels manageable and encouraging. She really cares about the well-being of those she helps, and understands how daunting running your own hospitality business can be.

 The value of her support really came to the fore in 2020 with the Covid19 crisis. This support was a real life-saver at a horrendous time. There were difficult days, lots of uncertainty and anxieties for us all to face. But having Karen’s prompt responses to any questions and the support of the community she has developed as whole, really helped us through this. So it really goes without saying, that I cannot recommend Karen and her courses more highly.

Caroline Howarth, The Mount Bed and Breakfast, Keswick

Or CLICK HERE and save £23 if you may in full

Karen Thorne, Bed and Breakfast Academy, Hopton House, Hopton Heath, Craven Arms, Shropshire, SY7 0QD


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